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In a significant career move, the former England youth boss has left her position leading the England WU23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.

A New Chapter

Coates succeeds Albertin Montoya, who guided the San Jose-based club during its first two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.

“It has been a privilege to serve my time with the FA,” stated Coates. “It has helped shape me both on and off the pitch. I am now prepared and eager to challenge myself in a fresh challenge.”

Track Record of Success

In her time at the helm in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. She will be joined to the NWSL is her England assistant, Gemma Davies, a former Aston Villa manager in the WSL.

Bay FC's CEO, a one-time Football Association technical lead, spoke highly of Coates's abilities: “Emma is not only an outstanding tactician, but she also has a proven track record of elevating athletes to compete at the highest levels.”

“Coates excels at leading of people and culture and has the football vision we were looking for,” added Cossington.

Bay FC's Journey

Bay FC experienced a contrasting start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before slipping to a near-bottom placement in 2025.

Gavin Step, Gavin Step, bid farewell to the departing duo: “We thank Emma and Gemma for their time with us and extend our best wishes with their new challenge. They have played a pivotal part in strengthening the pathway between the young Lionesses and the first team.”

“Together, they have directly impacted the development of many young players who have progressed into senior Lionesses,” he added.

Pathway Success

Since taking over Mo Marley in 2023, Coates has overseen the advancement of a number of players to the national team, including midfielder Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for their replacements is now underway, to continue the development of the youth national team in the future.